Daily Bulletin

National CAREGiver of the Year awarded to top performer from Home Instead Senior Care

  • Written by Sarah Fleming



Home Instead Senior Care has named Sydney’s Rebecca Parsons the 2016 Australian CAREGiver of the Year. The award recognises her outstanding commitment to providing
quality, compassionate care that enhances the lives of seniors and their families.

 

Rebecca understand the importance of caregiving, having grown up as the family carer for both her mother and grandmother from a young age. This gave her invaluable insight into what it is like to care for a loved one, how to manage ongoing, high-level needs and how to deal with the difficulties of palliative care.

 

Debbie Quirk, Director of Home Instead Senior Care Sydney’s North Shore and Northern Beaches, says, “Rebecca’s love of people comes from within. She is a genuine, caring, empathetic person who is able to see life from other people’s perspective. She has a generous spirit which results in her being a one-in-a-million CAREGiver. She enters her clients’ lives in a respectful and honourable manner and takes the time to get to know each client; their likes, dislikes, culture, sensitivities, history along with their current needs. Rebecca uses her skills and knowledge to instil in her clients a feeling of independence and control, encouraging them to practise retained skills. She does this in a light-hearted, warm way which make each client feel they are the only person in the world. She does not know the word ‘no’ or ‘never’ but lives and breathes positive energy and reinforcement. She is an advocate for seniors’ rights and an energetic role model and ambassador for Home Instead Senior Care in our community.”

 

Rebecca started working as a CAREGiver in June 2014, and has completed over 2,350 hours of service. Rebecca is honoured to be named CAREGiver of the Year. She says, “I am so humbled and honestly I’m blown away at being named National CAREGiver of the Year. It’s so wonderful to know that what I’m doing is making a difference in people’s lives. I couldn’t imagine doing anything other than what I’m doing and being a caregiver comes so naturally to me that, in a way, it feels strange to be rewarded for it. Working with the people I get to work with and giving them independence as they grow older is really all the reward I need.”

 

Due to Rebecca’s high level of skill, knowledge, experience and commitment to the needs of older people, she has been placed with clients who have very high needs. Her skill in caring for clients who are living with dementia is an asset to the team. She has a highly developed understanding of the issues facing clients and their families, including an awareness of the feeling of social isolation and/or depression following a diagnosis of dementia.

 

Hilda, 82, is one of Rebecca’s clients and she lives alone, with the closest of her children – Kim – located 1.5 hours away. Kim has a full-time job to support her family and one of her children suffers from autism. However, Kim visits her mother weekly to assist with cleaning, shopping and transport. Before Rebecca came on-board, Kim was suffering from carer’s stress. Hilda has type 2 diabetes, chronic lymphatic leukaemia, enlarged spleen, heart stents and leg ulcers. Home Instead Senior Care provides care for Hilda twice daily, 7 days per week.

 

Kim says “Bec came into our lives 14 months ago after my mum became seriously ill. As I live and work far away, I could not see how I could provide the daily assistance that she required. We were very fortunate to be referred to Home Instead who sent Bec to be my mum’s personal carer. The stress of caring for my mum has been eased knowing that Bec is with her morning and night caring for her the way I would. Bec provides Hilda with the highest quality of care and we are so very blessed that she came into our lives. Hilda has become very fond of Bec and looks forward to her company each day,” says Kim.

 

For more information on Home Instead Senior Care visit www.homeinstead.com.au

 

 

About Home Instead Senior Care:

Home Instead Senior Care is a specialist, national provider of high quality in-home care for older Australians. Home Instead’s CAREGivers help with a range of personal and lifestyle needs while providing welcome companionship. Its services include assistance with personal care, light household duties, meal preparation, medication reminders, and transport to appointments, shopping and social outings. The team take personal responsibility for providing the best in-home care and support to meet their clients’ needs and are committed to addressing the individual and national challenges of Australia’s ageing population. Home Instead Senior Care is a global network of locally owned and independently operated franchises. There are currently over 1,000 offices in 16 countries around the globe. In Australia alone, there are 24 franchises and this number is growing.

 

About the National CAREGiver of the Year Award:

Each year, each Home Instead office awards four CAREGivers of the Quarter and from them, awards their local CAREGiver of the Year. Each office then nominates their CAREGiver of the Year for the National CAREGiver of the Year. A panel of industry professionals review all National CAREGiver of the Year nominations to ultimately select the most exceptional CAREGiver to receive the honour.

 

Learn About the Ten Benefits of Social Media For Your Business

  • Written by News Feature Team




This post is brought to you by The Canvas Factory, a technology driven company who know the value of achieving excellence in the digital marketing battlefield.

Over the years, we have witnessed a significant growth in social media penetration. These days, almost everybody with access to the Internet spends some time every day on a social media platform. Did you that in a world of 7.395 Billion people there are 3.419 Billion internet users? The fun part in all this is the fact that of these internet users there are 2.307 active social media users. And that's why most businesses are taking a keen interest in social media marketing. The question is; what is the relationship between social media and business?

Well, you should know that social media marketing has become a critical factor in the determination of a business' success both online and offline. Yes! Nowadays, social media is more than just posting images, Facebooking and tweeting your time away. It can be used as a very powerful marketing tool. Most businesses have embraced this tool and are reaping the benefits. You may be wondering; what benefits? Below is a rundown of the ten benefits of social media for business;

 

1. Building your brand and customer loyalty.

Since its inception, the primary purpose of social media has remained clear; that is to CONNECT. That's building a social media presence for your business helps your customers to connect with your business. With the advent of content sharing in social media sites, it has been easier to increase brand awareness while, at the same time, strengthening your customers' loyalty.

 

2. You get access to helpful target group insights.

Every second, minute or hour of the day massive amounts of very critical information about social media users is generated. This information can be very helpful to businesses if interpreted in the right way. You can use the information gathered to tailor your products and services to suit your target group which can be highly beneficial for you and your business.

 

3. Get real-time results with your ads. 

The best part about social media marketing is the fact that you can run targeted ads. This is made possible by the availability of detail-specific functionalities. This means that you can post ads aimed at a particular age group, gender, locality, profession among other factors. That way, through social media your business ads can target a larger number of relevant clients with real-time results.

 

4. Social media presence offers better customer experience.

It is no secret that a business' success depends heavily on their clients' satisfaction. Seeing as most people always turn to social media whenever they need assistance, most successful companies often tend to their customers using social media in a quick, simple and efficient manner that leaves their clients happy and satisfied.

 

5. Get more lead conversions.

Another key benefit of using social media for your business is that it is highly likely to generate a higher number of lead conversions that any other marketing strategy or platform. This is because more than 90% of internet users are active social media users. This, in turn, increases the chances of getting lead conversions.

 

6. Get more traffic to your business website. 

Most social media platforms always have links that redirect users to your site. This is an impeccable form of Search Engine Optimisation

 

7. Easy and fast content dissemination.

Unlike in the past, these days social media has eased the process of sharing content and media files about your business. Content sharing is by far the most efficient way of raising awareness about your business.

 

8. Helps you gain a competitive advantage.

Social media can be very beneficial in terms of gaining a higher market share. This is because through social media you can be able to spy on you competitors. That way you can gather enough data to help you to come up with better strategies hence giving you a competitive advantage.

 

9. Geo-targeting becomes easy for you.

If you are looking for a way to target an audience in a particular geographical location, then using social media simplifies that for you. Social media platforms often have tools that help businesses to reach target groups in particular localities.

 

10. Lastly, Social Media helps your business to grow healthy and long-term relationships with your clients. This is because you get to connect with them on a more personal level which in turn builds your business' reputation and stability.

 

These are the ten benefits of social media for business that every entrepreneur should know about. Remember that social media, if used in the right way, can propel you business to success both online and offline.

 

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