Business News

Fri Nov 2

4 Ways to Start Your eCommerce Store Out on the Right Foot

Written by Alex Schnee

While starting an ecommerce store can be incredibly rewarding, it can also have some challenges. Many of these come from the very beginning of opening your business and making sure that it is on the right track for success. Having a plan before you start your new ecommerce store can go a long way toward ensuring its success in the future.

Here are 4 ways you can make sure your business is on the right track to performing well.

Take time to know your customers

Your customers are the most important part of your business, and not being willing to meet them where why are at can cause a lot of issues from the very opening of your company. Before opening your doors, take time to know the buying habits of your clients, how you can provide a new type of service for them, and how you can best market your product or services to them. Establishing a clear idea of who your buyers are can go a long way toward developing quality relationships in the future.

Consider your platform

Where you plan on hosting your ecommerce store can also be a big factor in whether or not your business will do well. Not all enterprise ecommerce platforms are the same, and choosing one that is not suited to your type of business can cause some problems down the line. You want to pick one that can provide you with the support you need in case you have any technical or billing problems, while also providing you with a solid website that is easily marketable to customers.

Have a good marketing plan

There are plenty of ecommerce stores online, and standing out from the crowd might be a challenge depending on which industry you are in and how much the marketing is flooded. One way to add to your chances of success is to have your marketing strategy firmly in place before you begin business. You should take a look at every aspect of your business and see how you want to present yourself on social media, on your blog and website, and through any online ads you are planning on running.

Take a look at your competition

Knowing whether your competition is successful or not can help you a lot when you are looking into how you can run your company properly. You’ll want to take a look at your top competitors and see what they are doing right, and also what you think you can improve overall. How their websites perform, how they engage with customers, and the quality of their products and services are all things you should take a look at when you are analyzing how you can help your business succeed in the long run.

Starting an ecommerce store takes foresight and the ability to see where there are gaps in your industry’s market. When you keep these factors in mind, you are likely to fill a need that might not have been filled before while setting your business up for a successful future.

Fri Nov 2

FJÄLLRÄVEN – OPENS FIRST SOUTHERN HEMISPHERE STORE IN MELBOURNE

Written by Nicole Robertson

Leading Swedish outdoor clothing and equipment brand Fjällräven has just opened its first store in the Southern Hemisphere, at Melbourne Central.

Now, Australians will be able to experience the brand and its products in a concept store environment, having only been accessible via select independent retailers and fjallraven.com.au.

The store hosts a wide range of their sustainably made products – all of which are designed to be functional, durable and bring people closer to nature. The store features the iconic Kånken rucksack – the world’s highest selling backpack – as well as other cult favourites amongst the global outdoor community, like the Greenland Jacket & Vidda Pro Trousers.

In an ode to the brand’s commitment to social responsibility the store has also become the first retail partner for Social Foundry – a social enterprise that seeks to empower communities to mentor, nurture, and impart life-skills to at-risk people in their local neighbourhoods. Their trained team members will be serving complimentary coffee and Seven Springs water to store visitors whilst they receive advice from the store staff who are outdoor experts.

Susan Park, ANZ Brand Manager for Fjällräven says, “We’ve had an incredible response since first going to market 18 months ago and we’re so excited to be opening our first store right here in Melbourne, Australia. Our products offer something distinctly different to what’s currently available in the outdoor space and it’s a perfect fit for the Melbourne lifestyle and climates. We feel that retail is essential for an integrated brand experience and hope to open further stores in the future so that we can bring the Fjällräven experience to others outside of Melbourne.”

Commenting on the monumental store opening, Melbourne Central Marketing Manager Melissa Polglase shared; "Melbourne Central's approach is experience-first and we're always looking to partner with bold brands who truly invest in elevating the in-store experience and making a positive contribution to our local neighbourhood. Consumer-centric and socially-minded by nature, we're very excited to help Fjallraven deliver a unique concept which houses its cult products and brings its Social Foundry partnership to life."

To celebrate this momentous launch– anyone who visits the store from now until December 1 and uploads a post to Instagram (tagging @fjallraven_au and hashtaging #FjallravenAU) will go into the running to win a trip for 2 to Hong Kong for the 2019 Fjällräven Classic event next October.

For more information visit https://fjallraven.com.au/

About Fjällräven

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today the company’s timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 30 countries. Fjällräven’s product range comprises outdoor clothing and accessories for men and women as well as backpacks, tents and sleeping bags. Fjällräven prioritises acting responsibly towards people, animals and nature and encourages and sustains public interest in the outdoors. The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year.