Business News

Thu Nov 22

The Growth Faculty presents An Evening with Indra Nooyi

Written by Charlotte Hartley-Wilson

PepsiCo’s powerhouse Chairman and former CEO to visit Melbourne and Sydney for exclusive leaders’ dinner series

Leading Australian business events provider, The Growth Faculty, will bring Indra Nooyi to Australia for two exclusive dinner events designed to inspire and inform Australian business leaders in June 2019.

Recognised as a true business powerhouse, Indra Nooyi, directed PepsiCo’s global strategy for more than a decade. During this time, Nooyi’s forward thinking and adaptive response to business conditions and consumer expectations allowed her to grow the brand’s revenue from $35 billion to $63.5 billion and share price by 78 per cent.

Indra has appeared twice on Time’s ‘100 Most Influential People In The World’ list and held the top spot on Fortune’s ‘50 Most Powerful Women In Business’ list for four consecutive years between 2006 and 2010.

Tickets for An Evening with Indra Nooyi leaders’ dinner in Melbourne (Monday 17 June 2019) and Sydney (Tuesday 18 June 2019) are on sale via www.thegrowthfaculty.com.

Underpinning Nooyi’s success is her hallmark motto to “do well by doing good”. Nooyi’s Performance with Purpose strategy was a key driver behind PepsiCo’s sustained growth which responded to the demand for more nutritious products, a reduced environmental footprint and commitment to creating positive relationships with the communities the brand serves.

“Indra’s business and FMCG experience is unparalleled. During her visit to Australia she’ll share experiences from the frontline about driving sustainable growth during times of disruption, the power of design thinking and innovation and the business of brand reinvention,” says Karen Beattie, The Growth Faculty’s Managing Director.

“Audiences will also get the opportunity to learn about Indra’s purpose-driven leadership style, lessons in resilience and the leadership essentials every CEO should consider for the next five years,” continues Ms Beattie.

Indra’s visit is part of The Growth Faculty’s Leader to Leader series which gives Australian business leaders the opportunity to gain knowledge and insights from the world’s most prominent and celebrated CEOs.

“From Simon Sinek to Jim Collins to Martha Stewart, The Growth Faculty is dedicated to delivering powerful learning opportunities to leaders and their teams.” says Ms Beattie.

Whether in business, politics or striving for personal growth, The Growth Faculty provides access to globally recognised influential speakers to grow leadership skills, navigate disruption and learn from individuals who have overcome challenges to drive real growth.

Previous events presented by The Growth Faculty have included headline speakers Hillary Rodham Clinton, Simon Sinek, Malcom Gladwell, Jim Collins and George Clooney.

For more information, ticketing prices and event details, visit The Growth Faculty website, Facebook, Twitter and Instagram pages.

An Evening with Indra Nooyi; Leader to Leader Dinner Series

Venue: Melbourne Convention and Exhibition Centre, Melbourne, Australia

Date: 6.30pm, Monday 17 June 2019

Ticket options: Tickets available from $895 via www.thegrowthfaculty.com

Venue: International Convention Centre, Sydney, Australia

Date: 6.30pm, Tuesday 18 June 2019

Ticket options: Tickets available from $895 via www.thegrowthfaculty.com

About The Growth Faculty

The Growth Faculty is a leading provider of world-class education for entrepreneurs and executives of dynamic Australian companies. The company provides access to the world’s greatest business minds, offers highly effective tools and programs to help drive growth, and addresses relevant issues facing business today and in the future.

Wed Nov 21

Let’s Get Down to Business: How You Can Take Your E-Commerce Site to the Next Level

Written by News Company

You are an avid e-commerce seller, excited to make profit off of your personal products and services. Sales have been going okay, but you feel like there’s just something lacking. You suddenly sit back and wonder, “How can I take my brand to the next level?”

Lucky for you, technology has paved its way towards aiding online entrepreneurs to market their respective businesses smarter, faster, and overall -- better. Below are some wise tips on how to boost your e-Commerce business sales in no time.

Tip 1. Make sure your domain is hosted by a trusted registrar.

Ensuring that your website is registered under a reputable web host is an underrated but critical factor for e-Commerce businesses. If you are still stuck with a standard web domain, chances are your market won’t reach you as much as you expect it.

When you transfer your domain name to a trusted registrar like Linux or Windows likely takes your e-Commerce website to a well-catered and accessible market, but you have to make sure that the transfer is secure. Usually, these require verification mechanisms like authorization codes and emails before a transfer can be initiated from one web host to another.

Tip 2. Be on the lookout for paid traffic.

Paid traffic is a useful, but sometimes risky business tool used by modern-day entrepreneurs. When used properly, paid traffic on social media boosts sales by as much as 42% to 50%, since almost all people nowadays are busy with their mobile phones that their attention is unconsciously drawn to your brand.

Paid traffic can also be catered to specific markets, primarily through pay-per-click, pay-per-view, or pay-per-acquisition services. These strategies subsequently make for more dynamic marketing ads that target online users based on their demographic group and interests. For example when it comes to the Facebook ads platform, there are 12 individual placement options which cater to a range of different marketing goals

Tip 3. Make your checkout process simple and direct.

There are numerous ways to make your payment process a lot easier for your customers. After all, the checkout process is where the magic happens: this part is where they input their credit card information and finally shell out their money.

A no-brainer suggestion would be to input numerous payment methods, but that in itself is lacking to capture a majority of your website users. To take it to a different level instantly, you can allow your users to make their payments without the need to create an account, as this saves your customers’ time and patience.

Another useful recommendation to make your online checkout counter hassle-free is to allow your website to fix human errors quickly. It’s inevitable for your customers to forget a portion of their residential addresses or even their contact numbers, so an autocorrect function from your website is extremely useful for convenience purposes.

Tip 4. Experiment with social media.

Apart from marketing ads, getting creative with a powerful social media platforms will surely get a boost in your overall marketing sales. Sure, talking to your customers about your products can get the job done, but putting it up a notch and fueling the conversation with a bit of sense of humor will divert more than a few eyeballs to your brand.