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How to optimize your blog posts for SEO

  • Written by Kyle Moore


Getting noticed on the Internet can be difficult if the blogs and articles that you put a lot of effort into aren’t optimized for SEO. Google is one of the leading sources that people use to find information that is relevant to them - but even if your blog is relevant, it needs to match certain criteria in order to be placed high on the search rankings.

In the steps outlined below, you will find a simple breakdown of some simple SEO rules to follow that will help you get your blog or website the traffic that it deserves.

Identify relevant keywords you want to use

Before you start writing, pick your topic and then focus on relevant keywords that search engines will pick up. These keywords can either be single words, or what are commonly known as long-tail keywords, which are much more specific. These keywords will help search engines such as Google realise that your content is relevant to what other people are looking for.

For instance, if you are writing a blog about the tools you need to when you are gardening, then your shorter keywords would revolve around “gardening” while long-tail keywords would be more specific to the topic, such as “best gardening tools for X job”.

Once you have enough relevant keywords in your blog it will be easier for search engines to track them and you’ll find that your new SEO strategy will begin to take shape. On a more advanced level, doing in-depth keyword research using the Google Search Console will help you plan your content around the most searched-for terms.

Focus on a specific target market

Knowing your audience is key when you’re optimizing your blog for SEO. You should identify the different people that you feel your blog is relevant to and then write for them. By understanding your audience demographics, it will help you to craft content that is personalised to their interests, which will increase the amount of traffic you receive.

You need to be a little technical in your approach

While you may already be using keywords and have good knowledge of your audience, there are also a few simple, but slightly more technical aspects of your blog that you can improve for SEO purposes.

Optimize your title by making it a H1 tag. These title tags will help your content stand out and be seen. After you’ve got your H1 tag done you can make your content easier to read by using sub-headings that improve flow and readability.

Another technique is to pick an interesting image that draws the attention of the reader, but also changing your image’s alt text to reflect your main keyword. However, it isn’t only about images. You should focus on including many different forms of multimedia such as videos, infographics, links to other related content and gifs to make your blog interactive and engaging.

Lastly, your article’s meta description should be, well, descriptive and informative. Many people also view this as the ‘blurb’ of the article, and by including relevant information that speaks to the content it will help you to reach your audience.

Being mobile friendly is key

Today most users are consuming content on the go, while sitting on the bus or relaxing on the couch with their desktop computer or laptop not close at hand. Being mobile friendly is essential if you want to rank well for SEO and stand a chance of people being more likely to share your article. To put it rather bluntly - if your blog doesn’t work on mobile then you may as well not have one.

Broaden your reach with social media

You can do all the keyword research you want, nail down your audience, have all the technical aspects sorted out and still not see the traffic you desire on your blog. One of the main reasons is because social rules everything today.

Whether you decide on a social strategy where you pay to boost your content or have influencers and other related publications share your content is up to you, but you always need to be thinking of the wider community. If your blog is very niche, then reach out to people in the industry and start getting your content circulating around the web.

Remember that professional help is available too!

If you’ve read through this all and still feel as though you are either unable to optimize your blog correctly, or simply don’t have the time to do so, partnering with a company that provides dedicated SEO services is a great option. There are a number of companies who have teams of experts in SEO who will be able to get your blog firing with relevant keywords -and everything else mentioned above- to help you reach your audience and connect with them on a personal level.

Why you should consider ditching your PR agency and doing it yourself

  • Written by Jules Brooke


A new online platform is making running your own PR campaigns easy for small business owners and entrepreneurs – and it’s much more affordable than engaging a high-priced PR agency.

The right media coverage can be priceless, but there’s certainly a hefty price tag to pay if you’re thinking about engaging a PR agency. Depending on the PR services you require, expect to pay between $100 and $300 per hour – and putting a PR agency on a retainer will likely run you tens of thousands of dollars per year.

That’s a steep bill to pay, especially if you’re running a small business or startup on a shoestring budget, or are a lone entrepreneur, consultant or author trying to build your customer base without taking out a second mortgage on your home.

Fortunately, an online PR platform for small business owners, startups and entrepreneurs is disrupting its high-priced agency competitors. Handle Your Own PR offers small and medium business an online PR platform you can use to identify relevant media outlets and build your own media contact list, craft engaging media releases, distribute them to the right journalists, and manage the follow-up process.

“PR really doesn’t need to cost the earth,” says Jules Brooke, founder and director of Handle Your Own PR. “It really lends itself to a do-it-yourself approach. Not only is it much cheaper than employing your own PR staff or engaging an agency, but journalists and producers appreciate dealing directly with the business owner without having to go through a PR rep.”

Brooke also provides PR training via her PR Accelerator, Bootcamp and Journo HYPR Link courses that aim to get business owners, entrepreneurs, speakers, consultants and authors up to speed on the wonderful world of PR.

Here are her top three tips for PR beginners:

1. Know your message

“You need to have something interesting to say,” says Brooke. “Think about the value you can offer journalists. Start by identifying the industry insights, expert commentary or interesting research you can share with the media. You need to develop a unique perspective on a set of well-defined topics so journalists know when to call on you for comment.”

2. Establish a strong angle

“Once you’ve identified your talking points, it will be much easier to establish a strong angle in your media releases,” advises Brooke. “An effective media release isn’t just an advertisement for your product or service. Rather, it should present an angle that a journalist or producer can use to build a story around. Stick to one clear angle per media release, clearly communicate it in the headline and first couple of sentences, then provide supporting quotes so the journalist can get a sense of what you can offer in an interview.”

3. Manage the follow up

“Busy journalists and producers can receive hundreds of media releases every day, so you can’t just send a lone release and expect lightning to strike,” says Brooke. “You need to follow up after sending a release, but its a fine line between being helpful and becoming annoying. Our online platform will help you manage this process so you get the timing right without wasting a bunch of your own time.

“If you have the right guidance, running your own PR campaigns is completely achievable – even for beginners.”

To try handling your own PR or to find out about the coaching options available, go to www.handleyourownpr.com.au

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