PR Newswire

Wed May 25

Australian Viewers Prefer the CTV Ad Experience Over Linear TV, IAS report finds

Written by PR Newswire Asia - Daily Bulletin Au RSS

SYDNEY, May 25, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research on Connected TV (CTV) trends in Australia. The report explores how CTV shapes the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming...

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