..


Travel

  • Written by News Feature Team


Tourism is a big part of Australian culture. A nation of travellers ourselves, we account for 8 million international flights every year and spend an average of 19 days each year on holiday. Meanwhile, 7.1 million overseas visitors head to our beaches and cities for their summer vacations - spending AUD 37.9 billion while they are here. In the past decade, overseas holidays have grown by an incredible 145% - and trips abroad increased 8% in the past year.

With such high demand there is certainly no problem selling travel, and travel agencies are seeing a renewed boost in custom. Selling certain destinations is a different matter, however. There has been a big shift away from France, Spain and Greece - clients are booking nearer to home, and choosing Asian-Pacific countries or American visits. Why is Europe suddenly less popular, and where are people going for their holidays instead?

Top destinations in a changing world


A study of the year’s bookings by Escape Travel revealed that Australian families and package holiday buyers prefer staying in the southern hemisphere - European destinations did not even feature in the top five, for the first time in many years. Those key destinations for holidays are:

*   Bali
*   Fiji
*   Phuket
*   Hawaii
*   Los Angeles

Meanwhile, travel agents are noting a big shift in the kind of destination being requested for luxury travel and ‘experience-based’ trips: areas in which millennials are driving the biggest changes. Tours and cruises are making a comeback, as are group excursions and activity trips. Travellers who want to experience new and exciting locations are frequently booking the following places:

*   Cuba
*   Myanmar
*   Antarctica
*   Sri Lanka

Iceland is also growing in popularity as a holiday spot for Australians - which goes against the current trend of rejecting European holidays. Perhaps because of its isolation from the main continent, beautiful scenery and its peaceful, relaxed culture, Iceland has received a surge of new tourists in recent years.

Understanding the decline in European travel


There are lots of reasons why people are choosing alternatives to Europe, and travel agents should be aware of all those reasons when selecting a new destination. One of the main things to consider is the changing travel market, where under 35s are emerging as the biggest spending group.

This kind of traveller wants to explore undiscovered places and have unique experiences - the standard Eiffel Tower visit or two weeks on a Spanish beach is not enough.

Another factor is the recent economy and its impact on everyday finances. Times have been tight across the world following the global financial crisis, and the national economy has only just begun to recover. We all have a little extra cash to spend, but we are still cautious about getting good value and making savings. Meanwhile, the dollar has fallen against the Euro which means your holiday spends don’t go as far as they used to - this can put off travellers.

Safety in Europe: travellers deterred by international terror threat


Of course, another big reason why people are avoiding Europe this summer is the growing fears surrounding terrorism. Attacks on tourists and locals in France, Belgium, Germany, Sweden, Greece, Turkey and other key European locations have set tourists on edge, and many have cancelled or rescheduled planned trips to the northern continent this year.

Many travel agents are downplaying the threat to tourists: after all, the number of people affected is relatively very small compared with the numbers of tourists each year across all of Europe. Nevertheless, such high profile incidents have a serious impact on people planning travel, who are choosing alternative destinations in an attempt to have a safe trip.

As a travel agent, it can be a tricky time to sell travel. However, there are many things which can improve a traveller’s safety when overseas - such as destination choice, awareness of the local culture, customs and laws, possessing correct documentation and being covered by comprehensive travel insurance. Agents can also come to the rescue in the event of a problem, rescheduling flights and arranging diversions in an emergency.

Stay home and cut your travel costs


With great deals and discounts on top travel brands, coupons site OZCodes is promoting travel at home. Fears over international destinations’ safety - and the chance to cut costs - makes the ‘staycation’ a far more appealing prospect.

Top Australian destinations for staycationers, as picked by tourists:

*   Fremantle
*   Hayman Island
*   Bundaberg
*   Port Macquarie
*   Melbourne

Australia is a richly diverse country with coastal, rural and urban areas for travellers of all tastes. Stay in one of the nation’s luxury hotels such as Hilton or Hyatt, experience attractions like river cruises and aquarium visits, and get cheap domestic flights all over the country through many coupon and discount code deals.

AYANA Komodo Resort, Waecicu Beach

  20 August Sydney, Australia – 15 September 2018 marks the launch of the first and only 5-star resort on the island of Flores, AYANA Komodo Resort, Waecicu Beach by AYANA Hotels. Alongside the spe...

Discovering South Australia

Hey there! Have you ever thought about visiting Australia? Just imagine road tripping in a Winnebago with your family in tow and enjoying the beauty of the Down Under. If you have never enjoyed visi...

Lake Macquarie for an adventure to match every budget

Explore the environs of Australia’s largest saltwater lake on a shoestring and still have a blast If your tastes for travel out weight your wallet, and low cost or no cost activities are what you ...

Fun and exciting things to do in Sydney

Sydney is a beautiful city in Australia, famous for many of its landmarks, such as the harbour, many beautiful beaches and the Opera House. It is obviously a top spot for tourists and a must see locat...

Adina Apartment Hotel Brisbane

TFE Hotels has opened the doors of the spectacular new Adina Apartment Hotel Brisbane, which offers stunning views over the Brisbane River and awe-inspiring interiors that transport guests back to t...

Winter In Rotorua: Things To Do

While many travelers consider the summer months to be the prime traveling season, there are thousands and thousands of travelers who love to take to their campervan hire australia journeys when the ...

Politics

Independent Candidate for the Seat of Gippsland East, Matt Stephenson

MATT STEPHENSON TO GO INTO THE RING WITH BULL A sixth generation East Gippslander is “throwing his hat in the ring” to challenge Tim Bull at the forthcoming state elections. As an aspiring Independen...

Malcolm Turnbull press conference with the Minister for the Environment and Energy

Well the Party Room today has today overwhelmingly supported the National Energy Guarantee, and as a consequence, we are one step closer to cheaper and more reliable energy. This policy is part of ...

Independent Parliamentary Budget Office exposes Shorten's lies

Bill Shorten's false claims about so-called insecure work lie in tatters today, following an analysis published by the independent Parliamentary Budget Office (PBO).  The PBO’s independent analysis...

Business News

3 Tips for Better Management

Running your own team, whether it’s the whole business or simply one department, means making sure that you are a good manager. Being a manager is a lot harder than many people assume, and often mea...

Research reveals the avoidable task 92% of people and businesses are wasting time on

New research commissioned by Zoom2u, an innovative platform that provides radically fast and reliable deliveries, reveals that despite massive tech advancements in the delivery space, 92% of Austral...

JB Hi-Fi battles on despite Amazon

Expected to be one of the most vulnerable companies amid Amazon Australia’s arrival, an emboldened JB Hi-Fi has posted an increase in revenue of 21.8% over 2017-18, to total $6,854.3 million. The gr...

You might also like