Thu Mar 25

Top Benefits of Melbourne-based Video Production for an Upcoming Brand

Written by News Co Media

Melbourne, the capital of Victoria, is the 2^nd largest city in Australia. The city has around 16,700 business establishments as per 2019 data. If you plan to open a new business in Melbourne, you need to consider corporate video production to promote your upcoming brand.

Here are some top benefits of Melbourne-based video production for your upcoming brand.

Tell Your Story

As per recent estimates, Melbourne's metro area population stood at 4,968,000 in 2020, which is a 2% increase from 2019. If you want to reach your target audience in Melbourne and other parts of Australia, storytelling is the best option.

According to marketing experts, storytelling helps increase brand favourability in the target audience's eyes. It is 22 times more memorable than presenting facts. Your audience may forget the video, but they will not forget how it made them feel. Since emotions guide most purchase decisions, videos can play an essential role in increasing your sales.

Videos are Search Engine Favourites

According to Melbourne based video production company, corporate videos can help improve your SERP rankings in many ways. It can increase organic traffic to your website and also increase click-through rates. According to the latest internet usage statistics, Australia has more than 22.82 million internet subscribers. It means a large target audience can be influenced and attracted towards your brand through video SEO.

Google prioritizes video content in the search engine results. The search engine includes entire video thumbnails on the search results page, giving your upcoming brand a golden opportunity to reach a broader customer base. However, it would help if you made sure the videos you produce are high-quality clips with optimized video titles and descriptions.

Explain Your Services

Every year Melbourne hosts around million international visitors. These visitors might know very little about your upcoming brand. Videos can tell your target audience what services/products you offer. According to marketing experts, videos are far better in explaining your services than a block of text.

When you create videos to explain your services, visitors don’t have to sift from blocks of text to explain your services. It saves time and also improves user experience.

Easier on Eyes

Australia has a high smartphone penetration rate that equals 80%. As per 2017 data, Australia had around 18.6 million smartphone users. Reading text on a small screen is inconvenient and stressful to the eyes. On the other hand, it is easy to watch videos on small screens.

Smartphone users like watching videos on their mobile, and it is a relaxing and enjoyable experience. Reading text is a considerable effort as you need to read the content completely to get the gist. Videos allow the audience to absorb content more efficiently, and there is no steep learning curve involved.

Creative Brand Awareness

According to the latest data, Melbourne city has around 87,300 business services establishments and 69,300 businesses related to finance and insurance. In simple words, there is massive competition in every sector, and the marketing department needs to work hard to establish your upcoming brand in the market.

Video production is most effective in promoting brands as it combines visual and audio experience. Well-made corporate videos can deliver a life-simulating experience to your audience. They can make the prospect feel as they have used the product even if they haven’t tried it yet.

Marketing videos can be used to create visual memories that the audience can relate to. The images in the video linger in the audience's memory for a long time, and it can become a foundation of fostering a solid relationship between customer and brand.

Another advantage of videos is that they can set the right mood for receiving the information presented in videos through scintillating music.

Video promotion is the way to go. You would be surprised to know that 45% of people watch more than one hour of video on YouTube and Facebook. Corporate videos can give you an edge in advertising and help establish your brand quickly in Australia.