It is a tough world out there for small to medium-sized businesses in a hyper-competitive market. Growing your venture won’t happen overnight. More so today than ever before, people are self-employed or partnered in two or three person operations. Working from home offices is a growing trend that shows little sign of slowing. Outsourcing and marketing online are ways to help businesses grow. Whether it is space, products, customers or all three, it is all about sustainable growth.
When thinking about growing your business, here are three things to consider:
Home or Serviced Offices
Home offices are the latest trend for self-employed people. Low overheads and working remotely help small businesses with their bottom line. This model works well for those running an online operation on your own, or with one or two partners. However, when the time comes to meet with important clients, your garage might not be the environment that fills them with confidence in your capacity to meet their requirements.
When you want to keep costs low, and you need office space, serviced office solutions are the perfect solution. From as little as $150 a week, you can get unique office space at an impressive address. Ditch the headaches of long-term leasing, furnishing and staffing your own new office. Serviced offices come fully equipped and furnished. Most have full functioning business centers with a full range of services. From administrative and reception to mail forwarding and more. You’ll pay only a low monthly rate to cover it all. Work out the space you need for how many staff, and move in.
Without all the hassle of maintaining physical premises, you’ll be free to concentrate on growing your business. No longer will you need to stress about the day-to-day running of the office. It is someone else's problem. You have the option to add more space as your business grows without needing to move.
Outsource Business Processing
Small business owners never have enough time in the day and may not have the budget to accommodate full-time staff. Nevertheless, many start-up business owners very quickly find out that they cannot do everything themselves. Outsource the business functions you do not have the time or skills to do yourself. Crucial functions such as accounting, IT services, marketing, recruitment and customer service can all be handled by external contractors or web-based software solutions. Outsourcing gives small business access to the skills they need. The work gets done while you concentrate on higher value tasks. The outsourcing industry grew 1.2% over five years to $32.1 billion in 2018, which gives you some indication of how valuable this sector is becoming to the modern economy.
Build Your Online Brand
Almost everyone is online these days. Is your business online? What are your competitors doing? How do people find you? Build your brand online to dominate your competition. To outwit and outlast your competitors, you need the best online marketing strategies. An online presence raises your profile to drive traffic to your website. Digital marketing is cost-effective for competing in crowded market spaces.
Focus your marketing online and concentrate your efforts on a few key areas. A responsive, well-designed website, SEO, social networking, and good quality content can raise your profile.
If the digital world is a little too technical for you, find an expert web agency that will guid you through the process and help create an online strategy to send your brand hurtling through the stratosphere.
As the economy gets tougher, you can stay ahead of the competition with a few simple strategies. When you need to grow, try serviced offices to solve your space problems and outsourcing to cover the skills you need.