Invest in promotional items
One way for you to ensure that people remember your business is by investing in promotional items. Offering corporate gifts is a great way to appeal to your clients. The gift should act as an extension of your brand. That is why you need to make sure that you only provide quality products. You should also look out for products that people will want to keep. For instance, it is much more likely that your clients will keep useful items such as a pen or a notebook, than a cheap and tacky item that takes up a lot of space. If you are able to select a gift that will be kept in your client’s home, or work space, you will have ensured that they are faced with a constant reminder of your organisation. If you are hoping to boost the profile of your brand even more, you could also give corporate gifts to your employees and business contacts. This will lead to more people becoming aware of your business and the services it provides.
Manage your contact list
It is vital that you stay in regular contact with your clients. In order to do this, you will need to create a comprehensive email list. This is a great way for you to stay in touch with your clients on a regular basis. Make sure that you don’t bombard your clients with unnecessary emails, as this may lead to them blocking your messages or setting your address to spam. Instead, try to send emails that your clients will actually want to read. One option would be to send emails that alert them to your latest promotions and offer specific deals for people who are signed up to your mailing list. You should also set up a database that details all of your important business contacts. This should include the details of your investors and potential business partners. Keeping your contact information up to date, will remind you to nurture your relationships. You could even add a section for notes, where you can document the last time someone from your company reached out to a specific contact.
Communicate on a number of different platforms
In this digital age, your business needs to communicate with its clients both online and offline. Don’t just opt for a simple website. Instead, make sure that you have a strong presence on a number of different platforms. If you connect with your clients via all of their social media accounts, it will be difficult for them to forget your business. Make sure that there is a clear link between all of your different profiles. For instance, if you are on Twitter you could share a link to content that you just posted on your Facebook account. Ideally, you want your audience to have an incentive to connect with you in a number of different ways. Don’t forget to make your content interesting. You could try a one to three ratio, where only one in every three posts is strictly business. The other two posts should be relevant to your brand, but not overtly corporate.
Work hard on your customer service
Providing excellent levels of service will lead to people recommending your business to their loved ones and work colleagues. A mediocre organisation is unlikely to achieve a strong reputation for the right reasons. However, a business that offers outstanding customer service will stay in people’s minds. Try to encourage your staff to embrace the personal touch. They should always offer their names and adopt a friendly manner. Why not set up a training programme to ensure that all of your staff are highly skilled in dealing with the general public? You should also encourage your customers to provide feedback, as this will alert you to any improvements that need to be made. Once you are aware of these improvements, you should act immediately. This is the best way to show your clients that you care about their opinions and that you are truly grateful for their custom.
Update your branding
In order to maintain people’s interest, you will need to update the branding of your business on a regular basis. Make sure that you are always giving people something to talk about. You could make subtle changes with each season. Alternatively, you could plan a complete reinvention every few years. Whatever you do, just remember to keep your brand fresh and exciting. This will also be a fantastic way to draw people in to your business. When your potential clients are looking for a service, their first impression will come from your branding. You don’t want it to let you down!
Work on your USP
Every successful business has a unique selling point. This is one of the best ways to ensure that you stand out. If you offer a unique service, people will have no choice but to return to you. It is incredibly difficult to be original in a competitive market. However, even a small added extra could make a huge difference. For instance, if you run an online gift store, you could offer free gift wrapping. Or, if you run a graphic design company, you could offer a free consultation for every new project. This will give your customers an incentive to choose your business every time.