Business News

  • Written by Brenda Thomson

Frazer Yendell, Director of The Public Speaking Institute knows that you are more likely to listen to someone you like than someone with all the facts. There are two ends of the spectrum when it comes to speaking success: You can transfer the relevant information to the audience (Directional Structure), or you can create rapport with the audience so that they want to take action (Engagement).

 “Many people think they want the first option which is where they go wrong,” Yendell says.  “They feel that if they can get through their list of facts in front of the audience, they’ve done their job, even if they have presented in a monotone and everyone has fallen asleep.” 

 The other end of the spectrum is when we connect with the presenter, have a fantastic time, are entertained but cannot recount anything they said at the end. As Yendell says, this is ”…great for building rapport but this style lacks the substance that you need to convey your message.” 

 Being at either end of this spectrum obtains the same result for the audience. Their ability to absorb the information that has been delivered is pretty much non-existent.

 Yendell believes that “an audience connects with the person, not with a character or information alone.  When you are able to find a balance between these two you are able to form a rapport with your audience.”  On top of this, you can balance the information that they need to understand and deliver it to them in a way that they can digest.  The key here is to have a structure that you can hang your presentation on (the direction) and then talk about those points in your natural way (engagement).

 Here are five simple steps Yendell suggests you take the next time you are speaking to an audience:

 1.    Get very clear on one key message that you want your audience to walk away with.  Make this message as specific as possible to your audience.  If you find yourself talking about something that does not support your key message directly, the STOP and get back on point.

 2.    Prepare your talk by breaking it into dot points.  Write these clearly, in large type, and structure the points to prompt you with the opening sentence.  This will give you momentum and the freedom to talk in your own words and natural style.

 3.    Pause.  Silence is powerful. You don’t have to fill every second of your presentation with sound.  Stopping allows your audience to take in what you have said, means you can compose the next thing you are going to say and creates natural breaks in your presentation.

 4.    No-one gets it all right all of the time.  Give yourself permission to learn and improve.  Most of the time we let the audience in on our mistakes when we don’t have to.  You will be forgiven for an imperfect presentation if you add value to them.

 5.    Embrace the moment and create a conversation with your audience.  You have the knowledge, that is why you were asked to speak.  Allow the audience to explore the areas they want to understand.

 Yendell says that “when you apply a simple structure to your information and then allow your personality to shine, your presentation will have the perfect blend to maximise effectiveness.”

 For more information about public speaking, or to find out more about Frazer Yendell, founder of The Public Speaking Institute and coach, go to www.frazeryendell.com or The Public Speaking Institute

3 Tips for Better Management

Running your own team, whether it’s the whole business or simply one department, means making sure that you are a good manager. Being a manager is a lot harder than many people assume, and often mea...

Research reveals the avoidable task 92% of people and businesses are wasting time on

New research commissioned by Zoom2u, an innovative platform that provides radically fast and reliable deliveries, reveals that despite massive tech advancements in the delivery space, 92% of Austral...

JB Hi-Fi battles on despite Amazon

Expected to be one of the most vulnerable companies amid Amazon Australia’s arrival, an emboldened JB Hi-Fi has posted an increase in revenue of 21.8% over 2017-18, to total $6,854.3 million. The gr...

The Customer First Approach of Graeme Holm

Graeme Holm is one of the co-founders of Infinity Group Australia. Mr. Holm has extensive experience within the finance industry. He is accredited to work in a number of financial areas, and he has wo...

How To Have A Successful Marketing Campaign

When it comes to your marketing campaign, you are going to want it to be as successful as possible. Otherwise, you will have wasted time and money on it, and your business won’t grow. There are a nu...

Yenem Engineering Services is set to change the engineering game

Yenem Engineering Services is set to change the engineering game once again, with the launch of its new brand, Engineers on Tap. Engineers on Tap is all about efficiency and the concept does away wi...


Independent Candidate for the Seat of Gippsland East, Matt Stephenson

MATT STEPHENSON TO GO INTO THE RING WITH BULL A sixth generation East Gippslander is “throwing his hat in the ring” to challenge Tim Bull at the forthcoming state elections. As an aspiring Independen...

Malcolm Turnbull press conference with the Minister for the Environment and Energy

Well the Party Room today has today overwhelmingly supported the National Energy Guarantee, and as a consequence, we are one step closer to cheaper and more reliable energy. This policy is part of ...

Independent Parliamentary Budget Office exposes Shorten's lies

Bill Shorten's false claims about so-called insecure work lie in tatters today, following an analysis published by the independent Parliamentary Budget Office (PBO).  The PBO’s independent analysis...


AYANA Komodo Resort, Waecicu Beach

  20 August Sydney, Australia – 15 September 2018 marks the launch of the first and only 5-star resort on the island of Flores, AYANA Komodo Resort, Waecicu Beach by AYANA Hotels. Alongside the spe...

Discovering South Australia

Hey there! Have you ever thought about visiting Australia? Just imagine road tripping in a Winnebago with your family in tow and enjoying the beauty of the Down Under. If you have never enjoyed visi...

Lake Macquarie for an adventure to match every budget

Explore the environs of Australia’s largest saltwater lake on a shoestring and still have a blast If your tastes for travel out weight your wallet, and low cost or no cost activities are what you ...

You might also like