Daily Bulletin

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Discovering new NZ music in the streaming age is getting harder – what’s the future for local artists?

  • Written by Oli Wilson, Professor & Associate Dean Research, Te Kunenga ki Pūrehuroa – Massey University
Discovering new NZ music in the streaming age is getting harder – what’s the future for local artists?Getty Images

New Zealand Music Month turned 25 this year, and there’s been plenty to celebrate – whether it be Mokotron’s Taite Prize-winning Waerea, Lorde’s recent return (though not to New Zealand – yet), or the fact that live performance revenues post-COVID have been strong.

But for new and emerging local artists,...

Read more: Discovering new NZ music in the streaming age is getting harder – what’s the future for local...

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