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Thu Mar 12

How ‘looksmaxxing’ self-improvement apps are marketing misogyny to young men

Written by Marten Risius, Adjunct Senior Fellow, School of Psychology, The University of Queensland

Manuel Arias Duran / Getty Images

A theory about male “sexual market value” that began in online manosphere forums is now appearing in the TikTok feeds of Australian teenagers — repackaged as AI-powered “looksmaxxing” apps.

The idea is closely tied to the incel (“involuntary celibate”) subculture. These are...

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