Business News

Sat Jun 20

Expert Guide for Developing a Successful Link Building Strategy

Written by News Company

Links are an essential part of SEO. And link building should be part of your holistic SEO strategy. But more importantly, link building should also be a part of your website growth strategy. Links should help you directly generate traffic to your site.

Making link building a part of the growth strategy

Links will help your website pages to rank higher in Google search results. To all of those wandering minds, well, this is true. But, that is not the only thing links do.

Important link building benefits include strengthening your domain rating and getting more referral traffic to your website.

When you are determining your link building strategy, you should keep in mind the reason why links were invented. It was to send you off to pages that you might like as well. It would be best if you used link building as a strategy for the growth of your site audience and place links on websites that will help generate traffic to your website.

The six steps of an effective link building strategy

Step #1: Know your audience

If you want to grow your audience, you need to find out how to expand your audience and discover new audiences. You should have an answer to two key things: who is my current audience and what does my ideal audience looks like. Experts practicing link building services from outreach monks suggest meeting the gap between the target audience and the acquired audience is the key to improved results. Knowing your audience will make it easier for you to build a successful link building strategy.

Step #2: Create a list of website that appeals to your targeted audience

If you have a clear idea of your current and target audience in mind, then you can make a full list of websites that can help you in reaching your target audience. Find out those websites that already appeal to your desired audience.

Step #3 Write quality content

If you want other websites to link to your content, you need to have fantastic quality content. And importantly, it should also appeal to the audience you're targeting to convert them into your readers or buyers. So it's crucial to make sure your content pieces are nicely written.

Step #4: Match content to websites

If you are done with writing a fantastic content piece, you should check the website list you made(step #2). Choose websites from that list that can link to the article you've written.

Make efforts to find those websites that fit the specific niche of your content piece. These websites will be ready to link your sites, as your blog post fits their content type. Additionally, visitors that will come to your websites through the link will be interested in reading your article.

Step #5: Reach out

If you are done with writing content and finding the perfect website, then you should contact them.Tell them about the content or product and ask them to write a content piece about it and link to it. You can take help of a link building company, to find the best websites for your content. Link building firms help businesses write the content and find the best websites for their content, and help that content reach the targeted audience.

Most websites will be happy to write about your product if they're receiving it for free! To reach these websites, you can use email, twitter, or even make a phone call. Make sure to reach out personally, never send automated messages.

Step #6: Leverage Social Media

Social Media is also a great way to get new audiences. Make sure you tweet about your blog or personally send it to a few people you think might like it. You can also use Facebook to get more audience by sharing your blog on the platform.

The main goal of a link building strategy should be to get a new audience to your website. A welcome side effect of this would be a higher Google ranking.

Link building is an important part of any SEO strategy. By creating quality backlinks to your website, you can increase your visibility in search engine results pages, drive more traffic to your site, and ultimately increase your chances of success. Link building services can help you identify high-quality sites to link to, develop link-building campaigns to target specific audiences, and monitor the results of your efforts.

Fri Jun 19

Industry expert: Local shops set to become workplace hubs

Written by Tess Sanders Lazarus

According to Jenny Folley, local shops are set to boom in 2020 – becoming hubs for employment as well as convenience stores.

Jenny Folley is the founder and managing director of the family-run @WORKSPACES, Australia’s leading premium brand of coworking and private offices.

Coworking offices contain a number of separate businesses that work independently in their own spaces, but share common spaces and resources. @WORKSPACES has locations across Australia as well as overseas and sites are located in city as well as suburban areas.

“COVID has disrupted the business landscape more than we realise,” Folley said.

“With many people still working from home and proving that they can be more productive and efficient operating in this way – businesses are now starting to realise that you don’t have to be in the city to be relevant.

“With tools like ZOOM and other cloud based communications systems, you can work from anywhere.”

Folley and her team have launched two new suburban coworking sites in Melbourne during the pandemic – one in Brighton and the other in Toorak.

“Both sites are located in local shopping precincts and have enjoyed high levels of interest with many new tenants coming from city locations who have decided that they would prefer to operate out of a suburban hub,” Folley said.

“The reality is that by moving your business to a suburban hub, you are going to enjoy all the benefits of being local. As a result, I believe we are going to see local shops boom.”

Folley has put together a list of the reasons why local shops will become employment hubs.
Easier access

Getting to local suburban centres is easier. You don’t have to fight with all the traffic that you would trying to get into the city.

Better parking

Local shopping centres generally offer better parking and most of the time it is free. If you are running a business you are able to offer your customers and clients easy access to nearby parking.

Close proximity to shops

Being located near to local shops and takeaways means you can pick up groceries during the day and even takeaway for dinner.

More affordable rent

Locating your business or office in a suburban centre means you are not going to pay city rates. Rent will be much more affordable.

School pick up and drop off span style="font-weight: 400;">If you have kids or even grand kids, working local in a suburban hub places you closer to home and local schools and day care centres. Dropping the kids off and picking them up is easier and more convenient and you are nearby in the case of emergency.

Close to home

Working close to home cuts out wasted travel time. It also means you can duck home for lunch and other appointments. Imagine being able to meet a tradie at home at a few minutes notice?

Less hustle and bustle

If you are working in a local suburban hub, you are no longer exposed to city level hustle and bustle. You are not competing with hundreds of people for a lift, paying a fortune for parking, dealing with crowds at lunch time, or having to cope with over crowded public transport getting to and from work.

“We are actively looking for more suburban sites,” Folley said.

“With many people starting to return to work across the country, we are continuing to receive strong demand for coworking spaces in non city locations. For this reason, I think we are going to see local shops become more prominent in our lives than ever. They are going to become attractive locations for offices and workplaces.”

@WORKSPACES is a premium service provider of coworking and private office workspaces that are strategically located in cities as well as suburban hubs - and near fitness centres, parks and dining and shopping precincts, so business clients are able to maintain a healthy work/life balance and enjoy all the benefits of a fully serviced office.