..


Darwin News

New campaign focuses on ‘a summer well spent’ in the Northern Territory

  • Written by Adam Giles



Australians will be encouraged to spend their summer in the Northern Territory as part of a new tourism campaign aimed at breaking down barriers that the Territory is too hot or humid to visit from December to February.

 

Chief Minister and Tourism Minister Adam Giles said the new ‘A summer well spent’ advertising campaign would help attract more visitors to the NT over what is traditionally the slower season, providing an important boost for local tourism operators and businesses.

 

“The Northern Territory has so much to offer over the summer months. Our waterholes are full, waterfalls flowing, the fishing is fantastic and you can go 4WDing, jet boating or hot air ballooning surrounded by incredible landscapes you simply won’t find anywhere else,” he said.

 

“There are less crowds, flights and hotels are cheaper and few people realise the Northern Territory is often looking its most beautiful and colourful during these months, fresh from wet season rains.”

 

Mr Giles said the new campaign started today and would be specifically targeted at 18 – 35 year olds who are more likely to be able to travel at short notice and be more open to holiday deals.

 

“To target the 18 – 35 year old market, quirky new videos based on the ‘celebrities read mean tweets’ concept will be shown across social media, YouTube and on popular news websites,” he said.

 

“In this Northern Territory style version, local business owners and tour operators read negative tweets about the NT being too hot or boring and then break down these barriers by showing there are lots of ways to cool off and that the majority of attractions are open all year round.”

 

The new campaign will include a dedicated microsite (www.travelnt.com/deals), which will feature campaign partner and operator deals, as well as showcase the many activities and experiences that are available in the Northern Territory from December to February.

 

The four week campaign will also involve digital advertising on popular news and travel websites, a 30 metre long digital billboard at Sydney Airport, a double spread in Tigerair’s magazine and radio advertising on popular web-based music platform Spotify.

 

Mr Giles said the ‘A summer well spent’ advertising campaign was an extension of the Northern Territory Government’s highly successful ‘Do the NT’ campaign.

 

“It’s all part of the Country Liberals Government’s plan to drive the development of North Australia and build a $2.2 billion visitor economy by 2020,” he said.

 

The Tweetbusters videos can be viewed at:

 

 

Politics

Union demands paint a bleak future under Shorten

It’s time for Bill Shorten to come clean and rule out extreme changes to Australia’s industrial relations laws that would wind the clock back to the strike-torn Whitlam era.   As the ACTU prepares...

Doorstop at AKD Sawmill with Trevor Ruthenberg, LNP Candidate for Longman

MR TREVOR RUTHENBERG, LNP CANDIDATE FOR LONGMAN: Well morning folks. Welcome to Caboolture, welcome to Longman. This is a fantastic day for local jobs. This is a fantastic day for our community. ...

Australia’s resource and energy export figures are on track to set a new record

Resources and energy exports setting NEW records   Australia’s resource and energy export figures are on track to set a new record of $226 billion in 2017–18 – and go even higher this year – accor...

Business News

Top Tips if You’re Thinking About Quitting Your Day Job and Starting a Small Business

Are you fed up with working for another person and long to be your own boss? Do you think you’d like to take over a local business that’s up for sale? Would you like to make your hobby into somethin...

What is the best structure to use when starting up a business

Coco Hou, tax specialist and accountant, has shared her advice for people who are starting up their own businesses, setting up side gigs, or moving into consultancy work. The start of the new financ...

Leading Employment Firm in WA 2018

Only a certain few start their careers as the boss. For most of us, we get employed by companies and in most cases, we never really find the need to hire employment lawyers. But if we do, hiring an ...

Travel

Adina Apartment Hotel Brisbane

TFE Hotels has opened the doors of the spectacular new Adina Apartment Hotel Brisbane, which offers stunning views over the Brisbane River and awe-inspiring interiors that transport guests back to t...

Winter In Rotorua: Things To Do

While many travelers consider the summer months to be the prime traveling season, there are thousands and thousands of travelers who love to take to their campervan hire australia journeys when the ...

Discover Hong Kong Your Way With Ecruising

From July – November 2018, Ecruising in partnership with Hong Kong Tourism and Royal Caribbean, including Azamara and Celebrity Cruises are offering travellers new and exclusive cruising itinerari...

You might also like