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The Art of Gifting: 5 Creative Ways to Use Promotional Products in Your Business

  • Written by Daily Bulletin

Promotional products can be an excellent way to treat your customers to something free while simultaneously improving your brand recognition. The more of your branded goods are out in the public arena, the more people get to see your logo and remember your business. 

However, when you’ve got thousands of promotional goodies on their way to your door, it can be hard to know how to distribute them in ways that will achieve your desired goals. Take some of the following actions, and it could be easier than you think.    

Create Customized Client Gift Baskets

Creating gift baskets for your valued clients can be a brilliant idea when you’ve ordered custom corporate gifts in bulk. Create a beautiful box or basket with various items you know they’ll use and appreciate, such as pens, reusable coffee mugs, stationery sets, and even a few sweet treats. 

You can hand these out to valued clients at random or to celebrate important milestones. Your clients are bound to feel special and well looked after when presented with a thoughtful collection of personalized gifts.

Attend Trade Shows

Trade shows are a helpful way to show the general public and other businesses what you have to offer. However, many business owners find it challenging to lure customers to their stalls. While bright colors and bold signs are a great place to start, free promotional products are undoubtedly another drawcard. 

Tote bags with business brochures, branded pens, keyrings, and other convenient items are sure to be appreciated by those passing by your stall. This is an excellent way to ensure everyone who passes by gets to learn about your brand. Customers walking around with tote bags emblazoned with your branding might also assist with your brand recognition goals. 

Deploy Direct Mailers

Not everyone notices a flyer in their mailbox, but they’ll certainly notice a free product! If you’re actively trying to target customers in a particular area, do a direct mail promotion with a difference. Something as simple as a fridge magnet, pen, or sticker can help make your business stand out from the crowd. 

Run Social Media Contests

Social media contests are a popular way to engage potential customers online. While knowing what to offer as a giveaway item can be challenging, promotional products might be the answer you’re seeking. Social media users jump at the chance to win goodie bags or baskets with helpful products like stationery, sports and fitness equipment, novelty products, and candy. 

In addition to the immediate attention competitions earn you, the products you give away create a slow-burn effect. Every winner will have your branded products in their homes, and they’ll be more incentivized to use your business in the future. 

Offer Free Gifts with Purchases

The cost of living crisis can make shopping stressful for many people. Their money doesn’t stretch as far as it once did. As a result, offering free gifts with purchases can be more appreciated than you think. 

When customers are filled with nerves at the checkout, you can put a smile on their faces by offering a free branded gift with their purchase. Even something as small as a promotional pen, mug, or keyring is bound to be well-received.

Receiving thousands of shiny new promotional products is exciting, especially when you see your logo take pride of place on them. However, knowing how to use them to achieve your business goals can be challenging. Take the actions above, and you’ll ensure the most suitable customers and clients receive your products and put them to good use. 

Deputy’s Shift Worker Happiness Index reveals high spirits among shift workers despite rising cost of living

  • Written by Daily Bulletin



Despite the rising cost of living putting more pressure on hourly workers, data from Deputy’s first-ever Shift Worker Happiness Index shows Australian shift workers are feeling positive, with 83% stating they feel “good” or "amazing" after their shifts.

In healthcare, 40% of shift workers reported feeling “good” after their shifts this year, compared to 38% in the last quarter of 2022. Similarly, 56% of hospitality workers and 46% of services workers reported feeling "amazing" this year, compared to 53% and 37% reporting the same respectively in the last quarter of 2022. In the retail sector, happiness levels have stayed steady, with the same percentage of respondents reporting they felt "amazing" this year as compared to the last quarter of 2022.

Deputy’s Shift Worker Happiness Index measures the feelings hourly workers across these four industries have towards their work. This is the first instalment of the biannual report which tracks the sentiment of these workers using insights collected through Deputy’s Shift Pulse feature. The feature helps businesses easily capture continuous feedback from employees who are able to rate how they felt about their shift on a sliding scale, from “stressed” to "amazing". 846,440 Shift Pulse Survey responses from across Australia were analysed for this report.

Cafe, restaurant and logistics workers are among the happiest in Australia

In the first half of 2023, logistics, distribution, and freight workers were the happiest across all industries, with 93% of these workers either indicating they feel “good” or "amazing" after a shift. Similarly, 87% of delivery and postal service workers indicated the same.

In the hospitality sector, 88% of cafe workers and 87% of restaurant workers reported high spirits after their shifts. As business owners continue to grapple with labour shortages, workers across these two sectors have found themselves working an average of 191 and 163 hours per month respectively, above the full-time equivalent. Given the rising cost of living, the availability of shift work hours may contribute to these workers’ overall happiness levels.

Critical and emergency service workers are among the unhappiest

12% of critical and emergency services workers indicated they are “stressed” or “frustrated” after their shifts, compared to 4% across Australia more broadly. Over the years, these workers have consistently worked long hours, but the situation has become worse with time. While they worked significant overtime last year, putting in 30% more hours than were initially rostered in the first quarter of 2022, this number grew to 31% in the first half of 2023.

While it is clear employees who work significantly long hours are generally unhappy, the data also indicates employees who are being granted too few shift work hours are equally as unhappy.

In fact, retail workers in auto, electronics and appliance stores, who are being granted an average of four shifts a month (well below the average of 17 shifts across the retail sector more broadly) emerged as the unhappiest workers across the country. 15% of employees in this category reported feeling “stressed” or “frustrated” at the end of their shift.

Call centre workers also find themselves in a similar situation. While they are rostered to work an average of 12 hours per shift, workers in this sector are only working seven hours per shift on average, indicating many are being sent home early. This has resulted in 7% indicating they are “stressed” or “frustrated” after their shifts.

“As the cost of living increases, there is a clear appetite among Australian shift workers to put in extra hours at work. Generally, our data shows workers who are being granted more and longer shift work hours are happier. Of course, it is still important for business leaders to strike a balance between capacity and hours rostered, to avoid high levels of stress and burnout, as can be seen among critical and emergency service workers,” said Deepesh Banerji, Chief Product Office at Deputy.

“One way to do this is to schedule shifts in advance. By giving two weeks’ notice of upcoming shifts, workers have enough time to inform their managers should they be unable to commit to a shift and businesses will be able to plan ahead accordingly. This also gives employees the chance to plan their schedules around their personal lives. Amid the ongoing labour shortages across many industries, it’s the little things that make the biggest impact on reducing employee turnover,” he added.

Government workers contribute to low happiness levels in ACT

Happiness levels differed from state to state, with the happiest state being Tasmania, where 88% of workers indicated they feel "amazing" or “good”, closely followed by Northern Territory where 84% of workers indicated the same.

Conversely, the Australian Capital Territory emerged as the unhappiest state, with 6% indicating they are “stressed” or “frustrated”. When looking back at the data by industry sector, 11% of Government workers indicated a similar sentiment, contributing to the overall low levels of happiness in the state.

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