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How to Set Up and Optimise Your Google Business Profile

  • Written by NewsServices.com

There are so many ways to market your business online that can be hard to know where to start. Well, whatever else you’re doing, it’s always a good idea to set up a Google Business Profile!

Google Business Profiles (formerly Google My Business) are the secret weapon of every local marketer and digital marketing agency. A Google Business Profile (GBP) is totally free, and it’s a great way to boost your SEO so you show up higher during local searches. That’s important, because local SEO and local search are two of the best tools for small and local business marketing. In fact, 76% of people who conduct local searches will visit your physical store within 24 hours. So, maintaining a GBP makes sure your business can be found online, and that those searchers have a chance to become customers.

We’ve got a few tips on how to optimise your Google Business Profile so that it has an even bigger impact on your local SEO efforts.

How to Set Up A Google Business Profile

Setting up a Google Business Profile (GBP) is one of the best ways to market your business. Especially if you rely on local customers, having a GBP can help you be found online and strengthen your local SEO.

Getting your Business Profile started is simple and only takes a few minutes. You’ll need to:

  • Create a Google Account. You can create a Google Account through their website. Remember to nominate that it’s going to be used to manage your business. Your Google Account can use an existing email address or it can be linked to a new Gmail address.

  • Find your business. Head to the Business Profile Manager and select “Find and manage your business.” This tool lets you create a listing - or claim an existing listing - for your business. Simply type in your business’ name and follow the instructions to find or create your listing.

  • If a Google Business Profile already exists. If this happens you’ll need to be given access by the profile’s owner. Simply press the “Request Access” button and fill out the form. If the profile owner doesn’t respond to the request in 3 days, you may have the option to claim the profile for yourself. If the owner refuses permission you can appeal the decision with Google. Otherwise you’ll receive an email letting you know that your request has been approved!



How to Verify Your Google Business Profile

Once you’ve created or claimed your GBP, you’ll need to verify that you’re the owner of the business. In most cases Google will send a postcard to your business address that you can use to prove you’re the owner.

But you don’t need a physical address to claim your GBP listing! There are plenty of small business owners who don’t have a customer-facing business address. For instance, if you work from home as a freelancer, you probably don’t want to list your house as your business location. That’s why Google also offers options for verifying by phone, email or video chat. To verify without an address, go to your Business Profile, click “Get Verified” and choose the option that works best for you.

How to Optimise Your Google Business Profile

You’ve created your listing, been verified as the owner and now you’re on the home stretch! Simply having a GBP can be a huge boost to your business. When filling out your profile there are a few things you can do to optimise your GBP and improve your local SEO:

  • Use your real business name. Don’t be tempted to stuff your keywords or another name into your profile. Using your real business name makes you easier to find and keeps your local marketing consistent.

  • Choose a specific business category. When choosing a category for your business, Google will offer a drop down list to choose from. Make sure to be as specific as possible. For example, you could choose “Pizza Restaurant” instead of “Restaurant” to narrow down what your business does specifically.

  • Add an address or service area. The physical location of your business plays a big role in local search marketing results. If you don’t have a business address or don’t want customers showing up at your office, you can opt to list the areas you service instead.

  • Write a description. It’s time to write a description for your business. You have 750 characters in total, with the first 244 being visible. This is the place to use the keywords you’re targeting, just be careful not to over-stuff keywords into this section. Your description should include a few of your most important keywords and services, but it needs to read and sound natural to the customers who’ll see it.

  • Add pictures. People are very visually-driven, so having pictures of your location, employees and products is a good way to promote the business. Avoid using stock images though, genuine images and videos go over much better with customers.

  • Include as much information as you can. The final thing to keep in mind is that the more complete your GBP, the better. Customers are 70% more likely to visit you and 50% more likely to consider buying from companies that have complete Google Business Profiles. Providing all the information people need in one place makes their lives a lot easier, and it makes them more likely to become dedicated customers!



Keep Your Google Business Profile Updated

Setting up your GBP is just one piece of the puzzle. You also need to keep your account up to date! An optimised and regularly updated Google Business Profile is one of the best tools you have for attracting customers and boosting your local SEO efforts. That means you need to update your GBP any time something changes. For example, if you change your opening hours (like during public holidays), move locations or build a new website, your GBP should be the first to hear about it!

You should also update your GBP with regular posts. Posting on your GBP is similar to posting on any other social media network and it’s a good place to update customers about your projects, products and any promotions you’re running. When you put it all together, posting and maintaining an optimised Google Business Profile is one of the most effective local marketing tools available.

Kathrine Peereboom: Entrepreneur and mother of special needs children provides her tips on success

  • Written by Daily Bulletin

Kathrine Peereboom is a world leading disability and vulnerable persons advocate and founder of Spectrum Support. Spectrum Support provides education and training to law enforcement and first responders across the country. Her work has attracted global awards for her extraordinary achievements.

Juggling motherhood with three special needs children and being a busy entrepreneur is certainly challenging but very rewarding,” Ms Peereboom said.

I was an established corporate professional before meeting my husband and becoming a mum. Motherhood is something I always dreamed of and we have three amazing boys who certainly keep us on our toes.

When we discovered our boys’ disabilities, heading back to work was not a possibility for me. The boys face many challenges and finding appropriate care, education and managing all of the weekly therapy appointments meant working a 9 to 5 job proved to be too difficult and was simply not achievable.

I have always had an interest in starting my own business and pursuing entrepreneurial opportunities. I wanted to build a business that will do good across the community while also providing a future for our family. I began researching the links between law enforcement and the autism community. I discovered quickly there was a huge opportunity to support both sectors.”

In 2017 Kathrine Peereboom established the charity organisation Spectrum Support and her work has been recognised both nationally and internationally.

I am very proud of our achievements but I still have much more to do. Over the last two years I have building a new business centred around technology to provide increased visibility for first responders and on how to support people with special needs. This will be launched in the coming months. Exciting times ahead,” Ms Peereboom added.

Over the last few years, I have had to find ways of managing all of my commitments. It may not be conventional but I’m sure every business owner will attest to thinking outside the box when you are starting any new venture.

When I started my businesses, I made sure that I operated the business around my family. I didn’t receive or start making calls until the boys were at school or taking a nap. Once they arrived home, I didn’t start work again until they were in bed. I now work with different time zones and have 6am or 7am meetings several times a week, so we schedule ahead of time to determine who attends the meeting and who cares for the boys.

I made everyone aware, from clients, colleagues to suppliers, that my boys come first and if the school calls or there is an issue with their health or safety, that I would drop everything and have to go. Everyone understands that this is how I operate and everyone is very supportive.”

Ms Peereboom has shared her top tips on how she manages to create a balance in both her professional and personal life.

Find your passion

Find something that you are passionate about and identify your niche. Have clarity on your ‘why’ and be crystal clear on what you want for your business and vision,” Ms Peereboom said.

Release the guilt

You are allowed to pursue your dreams and be a mum simultaneously. Stop beating yourself up, reserve self-judgment and think about the bigger picture,” Ms Peereboom added.

I
nclude your support network

Speak to your partner, family and support network. Whether you realise it or not, you will need them for a variety of reasons at different times. It is important to have people around you trust and can rely on,” Ms Peereboom said.

Keep things in perspective

When you are starting a business the days and weekends can be long with little rewards in the beginning. Stay focused and remember why you started in the first place. Kissing my boys at bedtime each night gives me perspective,” Ms Peereboom explained.

Take breaks

If you are feeling overwhelmed, tired or defeated, learn to rest, give yourself permission to have a break, but bounce back and never quit! Taking a break enables you to refresh and re-energise,” Ms Peereboom emphasised.

Failure is OK

Failure is okay. Your dreams don’t have an expiration date, so take a deep breath and try again,” Ms Peereboom said.

Plan, schedule, get and stay organised

Your work time is precious and when you are building a business it may not be as predictable as it would be if you worked in a traditional workplace. Make the best of the time you have available. Be smart with your time, be super organized.” Ms Peereboom added.

Ask for help

We live in such a resource heavy world. Connect to online likeminded groups, find suppliers that bolster your vision and delegate the work at home – if you can. Reach out to people for help when you need assistance. It is critical that you learn to ask for help. Help comes in different ways, learn to understand how others can support you in your journey while remembering to thank them along the way.” Ms Peereboom said.

Hold yourself accountable

When working solo, it’s easy to let weeks or months go by without hitting some of your targets and goals. Finding another person who you trust and reach out to regularly to discuss your progress (either phone, in person or over Skype) can dramatically keep you on track,” Ms Peereboom emphasised.

Support your health and mental wellbeing

Take time to ensure you are a priority in your own life! It’s a huge one! You can’t give if the tank is running empty! Make the effort to take care of yourself including your physical health as well as your mental wellbeing,” Ms Peereboom said.

About Spectrum Support

Spectrum Support is a national organisation committed to improving through training and education - awareness and support for, and the quality of public and private services provided to, autistic Australians and those living with other special needs.

Founded by Kathrine Peereboom in 2017, a mother of three autistic boys with coexisting conditions, Spectrum Support has achieved significant milestones in a short period of time: 

. partnering with two of Australia’s largest police services, Queensland Police Service and NSW Police, to deliver autism training to front line officers across the states,
winning the NSW Police Commissioner's Safety Initiative award,

. developing the world's first emergency response global symbol for disability

. developing a catalogue of autism training for law enforcement, ambulance, the security industry, Allied Health professionals and other leading first responders and service providers; and

. receiving global recognition and awards for its innovative and groundbreaking work to make the world a safer and more thoughtful and fulfilling place for those with special needs.

www.spectrumsupport.org



Read more: Kathrine Peereboom: Entrepreneur and mother of special needs children provides her tips on success

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