..


Business News

  • Written by News Company

While it may not get the same level of attention that the food and service receives, the overall atmosphere of your restaurant could have a major impact on its profitability. You could have the best food in the country and struggle to fill up those tables if the ambience isn’t quite right. Luckily, creating a great atmosphere isn’t rocket science, and it doesn’t have to blow your start-up budget, either.





Play with your lighting options.

The lighting of a space makes a huge difference to the overall atmosphere, so this is an important factor to consider if you really want to attract the crowds. Consider the theme and feel you’re aiming for first. For example, if you want to open a romantic restaurant that’s the perfect spot for date night, you can never go wrong with candles on the tables. Fairy lights can create a whimsical and youthful vibe, while a led light controller panel will allow you to dim the ceiling lights once evening arrives to alter the atmosphere.

 

Hire the right staff.

The people that make up your team can have a major effect on the success of your business, as well as the atmosphere of the restaurant. This also depends on the concept and style you’re going for; a high-class, expensive restaurant serving decadent cuisine will need experienced, highly professional waiters to round out the atmosphere. If you want your business to attract families and party crowds, make sure you employ staff who are able to maintain high energy levels and offer a friendly, interactive service experience.

 

Paint with ambience in mind.

A stark white wall isn’t going to inspire much excitement in your customers, so choose colours that complement the concept you’re hoping to create. If your restaurant is focused on providing fresh and healthy food options, you may want to choose shades of green to emphasise that concept. You can also do some research into the psychology behind colour choices to see how they may play into your customers’ experiences. For example, warm colours may increase appetite, which could end up earning you more money while creating a pleasant atmosphere.

 

Get creative with your décor.

Artwork and décor is a fun and creative way to boost the atmosphere of a restaurant. If you’re serving up hearty farm-style food, consider sourcing rustic wood furnishings and artwork that makes the customers think of relaxed rural surroundings. A local café catering to a young, hip market may choose unique modern art pieces to liven up the space. It all depends on your particular concept. If you’re on a budget, browsing local flea markets or online auctions is a great way to find unique décor at a low price point.

 

Design a menu that works with your brand.

Many restaurants put plenty of effort into their lighting, colour schemes and décor, and then hand out bland, generic menus that completely throw off the atmosphere they’re trying to create. Make sure your branding comes through in your menus. Consider the design in detail, from the font to the material you use. This is probably the item in your restaurant that your customers will spend the most time looking at, so it needs to represent your brand and sell the story behind your food and business.

Top Tips if You’re Thinking About Quitting Your Day Job and Starting a Small Business

Are you fed up with working for another person and long to be your own boss? Do you think you’d like to take over a local business that’s up for sale? Would you like to make your hobby into somethin...

What is the best structure to use when starting up a business

Coco Hou, tax specialist and accountant, has shared her advice for people who are starting up their own businesses, setting up side gigs, or moving into consultancy work. The start of the new financ...

Leading Employment Firm in WA 2018

Only a certain few start their careers as the boss. For most of us, we get employed by companies and in most cases, we never really find the need to hire employment lawyers. But if we do, hiring an ...

Hertz collaborates with UbiPark to develop simpler mobility solution

Today, smart parking solutions provider UbiPark and leading vehicle rental brand Hertz Australia have announced a strategic collaboration to develop smarter mobility solutions. The collaboration ...

Coalition Government delivers $2.25 million to Queensland Cane Growers’ Organisation

Queensland Sugarcane growers will be able to show big sugar buyers how sustainably their product was grown thanks to a cutting edge project funded by the Coalition Government.   The Sustainable Su...

Danilo de Andrade joins Di Bella Coffee

A leading Brazilian specialty coffee roaster and barista has brought his love of coffee and skills to one of Australia’s most loved coffee brands, Di Bella Coffee in his new role as the company’s Pr...

Politics

Union demands paint a bleak future under Shorten

It’s time for Bill Shorten to come clean and rule out extreme changes to Australia’s industrial relations laws that would wind the clock back to the strike-torn Whitlam era.   As the ACTU prepares...

Doorstop at AKD Sawmill with Trevor Ruthenberg, LNP Candidate for Longman

MR TREVOR RUTHENBERG, LNP CANDIDATE FOR LONGMAN: Well morning folks. Welcome to Caboolture, welcome to Longman. This is a fantastic day for local jobs. This is a fantastic day for our community. ...

Australia’s resource and energy export figures are on track to set a new record

Resources and energy exports setting NEW records   Australia’s resource and energy export figures are on track to set a new record of $226 billion in 2017–18 – and go even higher this year – accor...

Travel

Adina Apartment Hotel Brisbane

TFE Hotels has opened the doors of the spectacular new Adina Apartment Hotel Brisbane, which offers stunning views over the Brisbane River and awe-inspiring interiors that transport guests back to t...

Winter In Rotorua: Things To Do

While many travelers consider the summer months to be the prime traveling season, there are thousands and thousands of travelers who love to take to their campervan hire australia journeys when the ...

Discover Hong Kong Your Way With Ecruising

From July – November 2018, Ecruising in partnership with Hong Kong Tourism and Royal Caribbean, including Azamara and Celebrity Cruises are offering travellers new and exclusive cruising itinerari...

You might also like