..


Business News

  • Written by News Feature Team

Most new businesses have to wrestle with a small budget, so there isn’t often much space for digital marketing. Given how important digital marketing is to any business in today’s economy, it’s crucial to find a way to make your digital marketing strategy happen, regardless of the size of your budget. Fortunately, there are ways to promote your business online without splashing out and busting your budget. Follow these simple digital marketing tips and you’ll be able to build a presence for your business online even within the constraints of your start-up costs.





 

  1. Optimize your website. It doesn’t have to cost a fortune to make sure your website is completely up to date with the latest SEO standards. Simple optimization steps cost little to implement. Ensure that the coding on your website is working as it should, and that all of your content is unique. Most of these steps can be taken during the initial development of your website – so the web developer who’s been hired to take on the task should be able to ensure that search engines won’t penalise you. Incorporate keywords into your content and stay up to date on all of the latest search engine trends. It won’t cost you a cent, but it’ll certainly help your ranking.

  2. Get social. Social media is the prefect low cost way to expand the reach of your business online without taking a large bite out of your budget. Create social media page and fill it with content that’s useful to your audience and relevant to the industry you’re in. Try to interact with other industry leaders through your social media pages, and get involved in any spaces where your potential customers are likely to be hanging out.

  3. Focus on one platform. Because digital marketing on social media can cost money, it makes sense to focus your investment on one platform when you’re starting on a tight budget. For example, Facebook offers sponsored ads that will give you the opportunity to reach a certain section of the population in your local area. Utilise the opportunities and save cash for other social media marketing opportunities later. This will also allow you to get completely comfortable with one platform and perfect your marketing strategy in that space.

  4. Engage as much as possible. When using social media or your website to market your business, customer engagement is essential. Use your posts to ask questions and engage your customers in conversation. Research their interests and grab every opportunity to interact with them. This includes potentially negative confrontations – respond to all correspondence, even if that involves replying to unpleasant complaints. This shows your audience that you’re genuinely interested in what they have to say

  5. Network with influencers in your area. You may not be able to make a big splash in the international digital arena with a small budget, but you can make an impact on your local area and industry. This is best achieved by reaching out to other industry professionals online, sending out emails, and introducing the local region to your business. Share your content on LinkedIn so that other business professionals can take a look, and reach out as much as possible for support and engagement with the industry.

 

Top Tips if You’re Thinking About Quitting Your Day Job and Starting a Small Business

Are you fed up with working for another person and long to be your own boss? Do you think you’d like to take over a local business that’s up for sale? Would you like to make your hobby into somethin...

What is the best structure to use when starting up a business

Coco Hou, tax specialist and accountant, has shared her advice for people who are starting up their own businesses, setting up side gigs, or moving into consultancy work. The start of the new financ...

Leading Employment Firm in WA 2018

Only a certain few start their careers as the boss. For most of us, we get employed by companies and in most cases, we never really find the need to hire employment lawyers. But if we do, hiring an ...

Hertz collaborates with UbiPark to develop simpler mobility solution

Today, smart parking solutions provider UbiPark and leading vehicle rental brand Hertz Australia have announced a strategic collaboration to develop smarter mobility solutions. The collaboration ...

Coalition Government delivers $2.25 million to Queensland Cane Growers’ Organisation

Queensland Sugarcane growers will be able to show big sugar buyers how sustainably their product was grown thanks to a cutting edge project funded by the Coalition Government.   The Sustainable Su...

Danilo de Andrade joins Di Bella Coffee

A leading Brazilian specialty coffee roaster and barista has brought his love of coffee and skills to one of Australia’s most loved coffee brands, Di Bella Coffee in his new role as the company’s Pr...

Politics

Union demands paint a bleak future under Shorten

It’s time for Bill Shorten to come clean and rule out extreme changes to Australia’s industrial relations laws that would wind the clock back to the strike-torn Whitlam era.   As the ACTU prepares...

Doorstop at AKD Sawmill with Trevor Ruthenberg, LNP Candidate for Longman

MR TREVOR RUTHENBERG, LNP CANDIDATE FOR LONGMAN: Well morning folks. Welcome to Caboolture, welcome to Longman. This is a fantastic day for local jobs. This is a fantastic day for our community. ...

Australia’s resource and energy export figures are on track to set a new record

Resources and energy exports setting NEW records   Australia’s resource and energy export figures are on track to set a new record of $226 billion in 2017–18 – and go even higher this year – accor...

Travel

Adina Apartment Hotel Brisbane

TFE Hotels has opened the doors of the spectacular new Adina Apartment Hotel Brisbane, which offers stunning views over the Brisbane River and awe-inspiring interiors that transport guests back to t...

Winter In Rotorua: Things To Do

While many travelers consider the summer months to be the prime traveling season, there are thousands and thousands of travelers who love to take to their campervan hire australia journeys when the ...

Discover Hong Kong Your Way With Ecruising

From July – November 2018, Ecruising in partnership with Hong Kong Tourism and Royal Caribbean, including Azamara and Celebrity Cruises are offering travellers new and exclusive cruising itinerari...

You might also like